Creating an effective communications strategy can seem like a daunting task, but it doesn’t have to be.

Setting short-term and long-term communication goals is a simple way to ensure your business is effectively communicating with your audience and helps support business growth.

We specialise in supporting businesses with their communications strategy and optimising their platform.

Here are some simple tips to help you achieve an effective communications strategy:

Identify short-term and long-term goals – goal setting creates realistic steps for your company to follow, with realistic short-term goals helping to lead up to bigger company aims. This outlines what your company wants to achieve with its communications strategy and gives direction.

Identify the audience of your communication – this helps to tailor your strategy and engage with your target audience more effectively. It’s key to identify what your audience would most likely engage with, whether it be social media campaigns, newsletters etc.

Create an editorial calendar – this organises your business strategy, ideas and PR efforts into streamlined content which reflects the values of what you do and what you want to achieve. This helps to organise your strategy and progress forward to an end goal.

Website maintenance – keeping your website up to date is essential for any effective communications as it provides the base of information regarding your business for new or existing customers. If your website is out of date or does not support your social media streams, this can have a detrimental effect on your communications strategy.

Social media strategy – social media management tools are great for scheduling social media posts, so your streams are up to date. Try creating a timetable or aim to post at peak hours in the day, such as morning, lunch and evening.

Amplify your business message and strategically place your company in front of your target audience with a successful social media strategy.  For more help or information, contact Carmel Harrison PR at carmel@carmelharrisonpr.com or phone us on 07714 708271.

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