Tag Archives: World Cup

RIO 2014 has been the biggest social media event in the history of Twitter. The statistics certainly back that up for the FIFA World Cup 2014. During last night’s final between Germany and Argentina, 32.1 million tweets were sent according to Twitter Data; a remarkable stat and a reminder how much influence social media has, especially around major sporting occasions. Incredibly the social media
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AFTER weeks of build up and hyperbole, tomorrow finally sees the start of the FIFA World Cup, a global event that impacts not just on the general footballing public but businesses and perhaps most importantly PR agencies alike. Brands have no doubt been working overtime alongside their agencies to maximise both their PR and online presence as one of the biggest sporting events kicks
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