Tag Archives: strategy

THIS week is the annual Manufacturing Excellence conference in Birmingham organised by The Manufacturer magazine. It is a celebration of all that is best about UK industry. It provides a showcase for new products, it is a forum for best practise and an ideal networking opportunity for companies wanting to harness the benefits of being involved in a vibrant sector. On Thursday November
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An editorial calendar is effectively a calendar which will organise all of your business strategy, ideas and PR efforts into streamlined content which reflects the values of what you do and what you want to achieve. In an age where content is EVERYTHING to most businesses it is not something that should be overlooked or carried out with hast. Just as important as your content is.
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If you don’t know what you do how can you expect anyone else to know? Public Relations is all about communicating your message to your target market in a clear way so that they fully understand it.  If you get that right then the rest of your PR strategy will fall into place.  It is worth investing the time to identify the correct messages and
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