Tag Archives: Social Media

A total of 2.77 billion people are estimated to be using social media by 2019 but how many of those will be using it effectively to boost their personal brand? As Public Relations practitioners one of our key roles is to successfully promote our customers’ brand, informing their target audience about what they stand for and what they can offer.  This should also apply to
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MELANIA Trump hasn’t always enjoyed positive PR. Her modelling past has been strewn over the red tops in a vile, hypocritical way and her intellectual capacity questioned unkindly, while her own husband has humiliated her, but maybe FLOTUS is getting her own back. Recently she launched a campaign #BeBest to fight for one of the most vulnerable groups in society – children and in doing so
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In the digital era, most successful businesses take advantage of their social media platform and prioritise it as a key way to drive their growth.  However, many businesses still expect fast results and neglect a long term social media marketing plan. Recently, Wetherspoons created a ‘blanket ban’ of all social media platforms.  The company’s move to shut Twitter, Instagram and Facebook accounts for its
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