Tag Archives: Social Media

As job market competition increases, more and more employers turn to social media as part of their stringent hiring process or to monitor current employees. This ‘social screening’ allows employers to comb through your accounts and catch a glimpse of who you are outside the confines of a CV.  When used correctly, social media can help you to develop your brand, however cultivating a negative
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A total of 2.77 billion people are estimated to be using social media by 2019 but how many of those will be using it effectively to boost their personal brand? As Public Relations practitioners one of our key roles is to successfully promote our customers’ brand, informing their target audience about what they stand for and what they can offer.  This should also apply to
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MELANIA Trump hasn’t always enjoyed positive PR. Her modelling past has been strewn over the red tops in a vile, hypocritical way and her intellectual capacity questioned unkindly, while her own husband has humiliated her, but maybe FLOTUS is getting her own back. Recently she launched a campaign #BeBest to fight for one of the most vulnerable groups in society – children and in doing so
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