Tag Archives: Social Media Strategy

A total of 2.77 billion people are estimated to be using social media by 2019 but how many of those will be using it effectively to boost their personal brand? As Public Relations practitioners one of our key roles is to successfully promote our customers’ brand, informing their target audience about what they stand for and what they can offer.  This should also apply to
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Anyone can simply count the number of likes or retweets received but what can these results tell us? The benefits of social media are hard to measure, and many businesses remain unaware of their social media impact. Each business has a unique objective for its social media strategy, so outcomes will differ. Essentially, social media success is subjective, but performance metrics can track a level of
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