Tag Archives: social media marketing

With social media marketing on the rise, the mistakes that come with it are becoming increasingly common, especially for beginners. Most mistakes are made with good intentions, but these could have a detrimental impact on your business growth and brand as a whole. Some simple changes in attitude, activity or a simple refocus can have a dramatic impact.  Here are a few things to avoid:
  1. Trying
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A total of 2.77 billion people are estimated to be using social media by 2019 but how many of those will be using it effectively to boost their personal brand? As Public Relations practitioners one of our key roles is to successfully promote our customers’ brand, informing their target audience about what they stand for and what they can offer.  This should also apply to
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In the digital era, most successful businesses take advantage of their social media platform and prioritise it as a key way to drive their growth.  However, many businesses still expect fast results and neglect a long term social media marketing plan. Recently, Wetherspoons created a ‘blanket ban’ of all social media platforms.  The company’s move to shut Twitter, Instagram and Facebook accounts for its
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