Tag Archives: reputation

TECHNICAL outdoor clothing company North Face is heading for a fall after one of its PR professionals edited its Wikipedia page and put a promotional photograph on the page. In many respects it was a naïve mistake, to think that adding a PR shot would help boost the company’s SEO rankings with Google.  It achieved a lot of brand profile but for all
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Cosmetics brand Lush is quitting social media as it explained on Twitter that it was “making it harder” for the brand to communicate with its consumers. “We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed,” reads the first of several tweets. Lush isn’t the first, and possibly won’t be the last major brand to moderate
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CARMEL Harrison PR recently took part in a scenario exercise testing a leading UK university on its responses to an IT hack. News that Uber has admitted the loss of a significant amount of data reminds everyone just how present the threat of cyber attack is. It isn’t a case of ‘IF’ but ‘WHEN’. Uber is now facing a significant financial penalty from
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