Tag Archives: Publicity stunt

TECHNICAL outdoor clothing company North Face is heading for a fall after one of its PR professionals edited its Wikipedia page and put a promotional photograph on the page. In many respects it was a naïve mistake, to think that adding a PR shot would help boost the company’s SEO rankings with Google.  It achieved a lot of brand profile but for all
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From baby Jesus sausage rolls to Valentines Day meals, Greggs are no stranger to publicity stunts and their latest has fooled top gourmet foodies into liking their new Summer menu. The high street brand trialled its new range on some of Britain’s most discerning palates and served up lunch under the guise of an artisan delicatessen called ‘Gregory and Gregory’ at a top London
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