Tag Archives: Public Relations

PR: How is success measured? Traditionally, PR referred to the art of gaining media exposure; namely print, radio and television – the more exposure the more successful the campaign. However, in an ever changing world, both economically and digitally, the role of PR has evolved, and with it the expectations. It is increasingly common for a PR practitioners role to include both marketing and sales, thus
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BUSINESS success is linked to marketing. If customers don’t know about your product or service they can’t buy it. Communication is a key tool in that armoury. Here are a few reasons why every organisation should have a communications strategy. PROMOTION - If you have a good product or service you need to sell which means telling. Your customers cannot make a valued judgement if they
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PUBLIC relations is all about Profile Raising in a positive way to drive up growth and deliver increased Profit on Return. Agreed, so why do you need a strategy? 1.) PR is external and internal. You must get your whole team on board to make a success. Employee engagement creates ambassadors of your team so that they promote your organisation in everything they do. The way
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