Tag Archives: Public Relations

The announcement that Rwanda, one of the world’s poorest nations, is to sponsor premier league club Arsenal to the tune of £30m has divided opinion. It made me think. Why would one of the world’s poorest nations that is receiving International Aid from European countries sink so much into having its name on a football shirt? Granted, Arsenal is one of the world’s best known
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In the digital era, most successful businesses take advantage of their social media platform and prioritise it as a key way to drive their growth.  However, many businesses still expect fast results and neglect a long term social media marketing plan. Recently, Wetherspoons created a ‘blanket ban’ of all social media platforms.  The company’s move to shut Twitter, Instagram and Facebook accounts for its
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As social media has made its mark, more and more people are leaving a digital footprint that could haunt them. When used correctly, social media can help job seekers, however cultivating a negative online persona can also hurt your chances of getting hired. Most employers are now searching through candidates' social media accounts as part of the hiring process or to monitor current employees. This ‘social
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