Tag Archives: Public Relations

Have you ever been involved in a workplace change management programme where you haven’t a clue what it’s really for? Change is a fact of life for most organisations today, but examples of it being managed well are few and far between. This is where PR and Communications steps in. Communications professionals can ensure that employees are fully informed with any change that could be occurring. But how
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With social media marketing on the rise, the mistakes that come with it are becoming increasingly common, especially for beginners. Most mistakes are made with good intentions, but these could have a detrimental impact on your business growth and brand as a whole. Some simple changes in attitude, activity or a simple refocus can have a dramatic impact.  Here are a few things to avoid:
  1. Trying
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TECHNICAL outdoor clothing company North Face is heading for a fall after one of its PR professionals edited its Wikipedia page and put a promotional photograph on the page. In many respects it was a naïve mistake, to think that adding a PR shot would help boost the company’s SEO rankings with Google.  It achieved a lot of brand profile but for all
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