Tag Archives: Public Relations

With social media marketing on the rise, the mistakes that come with it are becoming increasingly common, especially for beginners. Most mistakes are made with good intentions, but these could have a detrimental impact on your business growth and brand as a whole. Some simple changes in attitude, activity or a simple refocus can have a dramatic impact.  Here are a few things to avoid:
  1. Trying
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TECHNICAL outdoor clothing company North Face is heading for a fall after one of its PR professionals edited its Wikipedia page and put a promotional photograph on the page. In many respects it was a naïve mistake, to think that adding a PR shot would help boost the company’s SEO rankings with Google.  It achieved a lot of brand profile but for all
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A total of 2.77 billion people are estimated to be using social media by 2019 but how many of those will be using it effectively to boost their personal brand? As Public Relations practitioners one of our key roles is to successfully promote our customers’ brand, informing their target audience about what they stand for and what they can offer.  This should also apply to
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