Tag Archives: Public Relations Strategy

With social media marketing on the rise, the mistakes that come with it are becoming increasingly common, especially for beginners. Most mistakes are made with good intentions, but these could have a detrimental impact on your business growth and brand as a whole. Some simple changes in attitude, activity or a simple refocus can have a dramatic impact.  Here are a few things to avoid:
  1. Trying
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Anyone can simply count the number of likes or retweets received but what can these results tell us? The benefits of social media are hard to measure, and many businesses remain unaware of their social media impact. Each business has a unique objective for its social media strategy, so outcomes will differ. Essentially, social media success is subjective, but performance metrics can track a level of
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In this digital age a successful PR strategy cannot be pursued unless social media is acknowledged. Social media goes hand in hand with PR and both are integral towards each others functioning and ultimate success. Social media allows you to reach a vast audience directly through platforms like Twitter and Facebook. It allows your business, whether B2B or B2C, to interact with people who you
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