Tag Archives: Profit on Return

PR: How is success measured? Traditionally, PR referred to the art of gaining media exposure; namely print, radio and television – the more exposure the more successful the campaign. However, in an ever changing world, both economically and digitally, the role of PR has evolved, and with it the expectations. It is increasingly common for a PR practitioners role to include both marketing and sales, thus
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What is PR? The number of times I am asked What is PR is infantastimal.   It means different things to different people. It is Raising Profile, having good Public Relations with everyone who has any kind of involvement with your business, ensuring a Positive Reaction to your organisation, Employee Engagement and good Crisis Communications.  Importantly it is all about adding  Profit on Return. Whatever you want to
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