Tag Archives: PR

From baby Jesus sausage rolls to Valentines Day meals, Greggs are no stranger to publicity stunts and their latest has fooled top gourmet foodies into liking their new Summer menu. The high street brand trialled its new range on some of Britain’s most discerning palates and served up lunch under the guise of an artisan delicatessen called ‘Gregory and Gregory’ at a top London
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The announcement that Rwanda, one of the world’s poorest nations, is to sponsor premier league club Arsenal to the tune of £30m has divided opinion. It made me think. Why would one of the world’s poorest nations that is receiving International Aid from European countries sink so much into having its name on a football shirt? Granted, Arsenal is one of the world’s best known
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If asked to describe your business in 50 words, could you do it in a concise and engaging way?  This may surprise you, but many businesses struggle with this. An effective business message is vital and is more than just your website tagline.  It should identify your key messages and concisely describe what you do. If it doesn’t, this can create mixed messages for consumers or
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