Tag Archives: PR

TECHNICAL outdoor clothing company North Face is heading for a fall after one of its PR professionals edited its Wikipedia page and put a promotional photograph on the page. In many respects it was a naïve mistake, to think that adding a PR shot would help boost the company’s SEO rankings with Google.  It achieved a lot of brand profile but for all
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Although women make up 66% of the UK PR and Communications industry, men earn on average 21% more, resulting in an £11,364 pay gap. With a pay disparity higher than the UK average, it’s time for genuine change to the PR and Communications industry. Campaigns such as International Women’s Day provide an annual opportunity to celebrate the achievements of women and to call for the
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PUBLIC Relations practitioners are passionate about gaining positive exposure for their customers aligned to their business goals. Writing a media release is only part of the process. We all aim to achieve independent media interviews between customers and journalists about the client’s organisation, products or services. While a client will always have editorial control of a media release before it goes to the press
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