Tag Archives: PR stunt

GAMBLING is controversial, but one leading player, Paddy Power, could be taking a massive gamble on their new sponsorship deal with football clubs. In a world where everything is logo’d and even people have their own brand, Paddy Power are sponsoring football cub shirts without their company name or logo on them. The online betting and gambling group started with Huddersfield Town, the Yorkshire
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TECHNICAL outdoor clothing company North Face is heading for a fall after one of its PR professionals edited its Wikipedia page and put a promotional photograph on the page. In many respects it was a naïve mistake, to think that adding a PR shot would help boost the company’s SEO rankings with Google.  It achieved a lot of brand profile but for all
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