Tag Archives: media

PUBLIC Relations practitioners are passionate about gaining positive exposure for their customers aligned to their business goals. Writing a media release is only part of the process. We all aim to achieve independent media interviews between customers and journalists about the client’s organisation, products or services. While a client will always have editorial control of a media release before it goes to the press
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A total of 2.77 billion people are estimated to be using social media by 2019 but how many of those will be using it effectively to boost their personal brand? As Public Relations practitioners one of our key roles is to successfully promote our customers’ brand, informing their target audience about what they stand for and what they can offer.  This should also apply to
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The announcement that Rwanda, one of the world’s poorest nations, is to sponsor premier league club Arsenal to the tune of £30m has divided opinion. It made me think. Why would one of the world’s poorest nations that is receiving International Aid from European countries sink so much into having its name on a football shirt? Granted, Arsenal is one of the world’s best known
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