Tag Archives: media

A total of 2.77 billion people are estimated to be using social media by 2019 but how many of those will be using it effectively to boost their personal brand? As Public Relations practitioners one of our key roles is to successfully promote our customers’ brand, informing their target audience about what they stand for and what they can offer.  This should also apply to
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The announcement that Rwanda, one of the world’s poorest nations, is to sponsor premier league club Arsenal to the tune of £30m has divided opinion. It made me think. Why would one of the world’s poorest nations that is receiving International Aid from European countries sink so much into having its name on a football shirt? Granted, Arsenal is one of the world’s best known
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Is PR on your agenda for 2014? Are you a small local business looking to expand and progress? Do you need to raise public awareness about your business? If no one is talking about your business then why would someone care about your business? In a world where each sector is flooded with competition, there is nothing more important than to make sure that you are both
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