Tag Archives: marketing

Creating an effective communications strategy can seem like a daunting task, but it doesn’t have to be. Setting short-term and long-term communication goals is a simple way to ensure your business is effectively communicating with your audience and helps support business growth. We specialise in supporting businesses with their communications strategy and optimising their platform. Here are some simple tips to help you achieve an effective communications
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The announcement that Rwanda, one of the world’s poorest nations, is to sponsor premier league club Arsenal to the tune of £30m has divided opinion. It made me think. Why would one of the world’s poorest nations that is receiving International Aid from European countries sink so much into having its name on a football shirt? Granted, Arsenal is one of the world’s best known
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If asked to describe your business in 50 words, could you do it in a concise and engaging way?  This may surprise you, but many businesses struggle with this. An effective business message is vital and is more than just your website tagline.  It should identify your key messages and concisely describe what you do. If it doesn’t, this can create mixed messages for consumers or
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