Tag Archives: Exposure

Fairtrade Fortnight launches a two week onslaught of emotional messages targeting our ethical values and matching it with our favourite indulgence - chocolate. But how effective will it be at raising awareness and achieving its aims? All awareness campaigns need to have a goal such as making us switch to Fairtrade produce and paying a premium or making us aware of an issue. In recent months
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PUBLIC Relations practitioners are passionate about gaining positive exposure for their customers aligned to their business goals. Writing a media release is only part of the process. We all aim to achieve independent media interviews between customers and journalists about the client’s organisation, products or services. While a client will always have editorial control of a media release before it goes to the press
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PR: How is success measured? Traditionally, PR referred to the art of gaining media exposure; namely print, radio and television – the more exposure the more successful the campaign. However, in an ever changing world, both economically and digitally, the role of PR has evolved, and with it the expectations. It is increasingly common for a PR practitioners role to include both marketing and sales, thus
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