Tag Archives: community

STRONG messages are crucial for helping grow your brand but they are useless without an audience, or better still a community. An audience can be passive but to get the best results you want to engage with your follwers and that means creating your own community. But who do you want to speak to and how do you build your community? Start with good content. SEO
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PR seems to puzzle people. Many can't get their heads round the concept that raising your profile in a positive way is good PR and should be embedded in your communications policy. PR isn't rocket science but it can flummox even the most intelligent. What is blindingly obvious to one is incomprehensible to another. Working in PR I am constantly looking and thinking of opportunities
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