Tag Archives: Communications

TECHNICAL outdoor clothing company North Face is heading for a fall after one of its PR professionals edited its Wikipedia page and put a promotional photograph on the page. In many respects it was a naïve mistake, to think that adding a PR shot would help boost the company’s SEO rankings with Google.  It achieved a lot of brand profile but for all
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Although women make up 66% of the UK PR and Communications industry, men earn on average 21% more, resulting in an £11,364 pay gap. With a pay disparity higher than the UK average, it’s time for genuine change to the PR and Communications industry. Campaigns such as International Women’s Day provide an annual opportunity to celebrate the achievements of women and to call for the
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Are you keeping your website content crisp? If not, this could be costing your business. Outdated content reflects poorly on your business and gives potential customers the wrong impression, suggesting a stale and stagnant brand. Worse, it could have outdated information about products, people and prices. In a digital world outdated content will affect search engine optimisation (SEO). Search engines regard websites with the most
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