Tag Archives: brand

Someone recently asked me to explain what Public Relations was. It has three key functions; to raise awareness of you or your brand in a positive way, protect your reputation and help commercialise your enterprise. So does advertising to a lesser degree. The unique feature about Public Relations is that it tells your story, or the latest chapter of it. Why do you have to tell a
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A picture paints 1000 words so why do so few people see the investment in professional photography? Often derided as the poor relation of glamour, fashion and leisure, commercial photography adds real value to your story and your brand. Here are just five reasons why should see it as an investment. 1. You’ve a better chance of catching the eye of the news editor, business editor and
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