Tag Archives: brand

The announcement that Rwanda, one of the world’s poorest nations, is to sponsor premier league club Arsenal to the tune of £30m has divided opinion. It made me think. Why would one of the world’s poorest nations that is receiving International Aid from European countries sink so much into having its name on a football shirt? Granted, Arsenal is one of the world’s best known
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Is your website up to date? If not, this could be costing your business. Outdated content gives potential customers the wrong impression.  It suggests you can’t be bothered with your own brand so what would you do with theirs? Worse, it could have outdated information about products, people and prices. In a digital world outdated content will affect search engine optimisation (SEO).  Search engines regard websites with
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If asked to describe your business in 50 words, could you do it in a concise and engaging way?  This may surprise you, but many businesses struggle with this. An effective business message is vital and is more than just your website tagline.  It should identify your key messages and concisely describe what you do. If it doesn’t, this can create mixed messages for consumers or
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