Tag Archives: brand

A total of 2.77 billion people are estimated to be using social media by 2019 but how many of those will be using it effectively to boost their personal brand? As Public Relations practitioners one of our key roles is to successfully promote our customers’ brand, informing their target audience about what they stand for and what they can offer.  This should also apply to
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The announcement that Rwanda, one of the world’s poorest nations, is to sponsor premier league club Arsenal to the tune of £30m has divided opinion. It made me think. Why would one of the world’s poorest nations that is receiving International Aid from European countries sink so much into having its name on a football shirt? Granted, Arsenal is one of the world’s best known
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Is your website up to date? If not, this could be costing your business. Outdated content gives potential customers the wrong impression.  It suggests you can’t be bothered with your own brand so what would you do with theirs? Worse, it could have outdated information about products, people and prices. In a digital world outdated content will affect search engine optimisation (SEO).  Search engines regard websites with
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