Tag Archives: brand

Could you describe your business and job role in 50 words?  A surprising number of people struggle with this. An effective business message is more than just your website tagline.  It should concisely describe what you do and display your values clearly to customers. If it doesn’t, this can create mixed messages for consumers and portray a lack of brand focus that will turn potential clients
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Fairtrade Fortnight launches a two week onslaught of emotional messages targeting our ethical values and matching it with our favourite indulgence - chocolate. But how effective will it be at raising awareness and achieving its aims? All awareness campaigns need to have a goal such as making us switch to Fairtrade produce and paying a premium or making us aware of an issue. In recent months
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PUBLIC Relations practitioners are passionate about gaining positive exposure for their customers aligned to their business goals. Writing a media release is only part of the process. We all aim to achieve independent media interviews between customers and journalists about the client’s organisation, products or services. While a client will always have editorial control of a media release before it goes to the press
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