Tag Archives: brand

TECHNICAL outdoor clothing company North Face is heading for a fall after one of its PR professionals edited its Wikipedia page and put a promotional photograph on the page. In many respects it was a naïve mistake, to think that adding a PR shot would help boost the company’s SEO rankings with Google.  It achieved a lot of brand profile but for all
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Cosmetics brand Lush is quitting social media as it explained on Twitter that it was “making it harder” for the brand to communicate with its consumers. “We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed,” reads the first of several tweets. Lush isn’t the first, and possibly won’t be the last major brand to moderate
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Could you describe your business and job role in 50 words?  A surprising number of people struggle with this. An effective business message is more than just your website tagline.  It should concisely describe what you do and display your values clearly to customers. If it doesn’t, this can create mixed messages for consumers and portray a lack of brand focus that will turn potential clients
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