Tag Archives: brand

Are you keeping your website content crisp? If not, this could be costing your business. Outdated content reflects poorly on your business and gives potential customers the wrong impression, suggesting a stale and stagnant brand. Worse, it could have outdated information about products, people and prices. In a digital world outdated content will affect search engine optimisation (SEO). Search engines regard websites with the most
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As job market competition increases, more and more employers turn to social media as part of their stringent hiring process or to monitor current employees. This ‘social screening’ allows employers to comb through your accounts and catch a glimpse of who you are outside the confines of a CV.  When used correctly, social media can help you to develop your brand, however cultivating a negative
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A total of 2.77 billion people are estimated to be using social media by 2019 but how many of those will be using it effectively to boost their personal brand? As Public Relations practitioners one of our key roles is to successfully promote our customers’ brand, informing their target audience about what they stand for and what they can offer.  This should also apply to
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