Tag Archives: Awareness

Fairtrade Fortnight launches a two week onslaught of emotional messages targeting our ethical values and matching it with our favourite indulgence - chocolate. But how effective will it be at raising awareness and achieving its aims? All awareness campaigns need to have a goal such as making us switch to Fairtrade produce and paying a premium or making us aware of an issue. In recent months
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PUBLIC Relations practitioners are passionate about gaining positive exposure for their customers aligned to their business goals. Writing a media release is only part of the process. We all aim to achieve independent media interviews between customers and journalists about the client’s organisation, products or services. While a client will always have editorial control of a media release before it goes to the press
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A total of 2.77 billion people are estimated to be using social media by 2019 but how many of those will be using it effectively to boost their personal brand? As Public Relations practitioners one of our key roles is to successfully promote our customers’ brand, informing their target audience about what they stand for and what they can offer.  This should also apply to
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