As job market competition increases, more and more employers turn to social media as part of their stringent hiring process or to monitor current employees.

This ‘social screening’ allows employers to comb through your accounts and catch a glimpse of who you are outside the confines of a CV.  When used correctly, social media can help you to develop your brand, however cultivating a negative online persona can also cause serious damage.

With ‘social screening’ in full force, it is essential to keep your social media clean.  The big question is, what could hurt or help your chances?  Here are a few things to bear in mind when using social media:

  • Check your privacy settings – who can see your posts? If you wish to stay private simply change your settings!
  • Avoid inappropriate or provocative behaviour – does your account have evidence of illegal behaviour, drinking, extreme political opinions, fake absences, discriminatory comments or revealing confidential data?
  • Present yourself as a well-rounded individual – are you displaying coherent communication skills and a level of professionality? Are you presented as a positive person?
  • Proof – do your accounts back up your CV and qualifications?
  • Association – are you associated with groups that demonstrate your relevant interest to the job field? Avoid extreme political groups that may conflict with a company’s message!

This does not mean you cannot have fun on social media.  Erasing your online persona can backfire for many job seekers, whereas a positive profile can act as an employer magnet.

Don’t let your digital footprint come back to haunt you.  Present yourself in a favourable light and optimise your social media presence.  For more information contact Carmel Harrison PR at or phone us on 01924 831114.


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