Attracting attention is increasingly difficult for businesses in a digital age when everyone has something to say and will say it. It’s particularly difficult for SMEs with small teams where everyone is already busy.
As part of Wakefield Business Week Carmel Harrison PR will be hosting a lunch and learn on Tuesday June 14 at Unity Works focusing on attention grabbing press releases.
With a combined experience of 70 years in regional and national media across print, broadcasting and digital the team will provide an insight into how a busy newsroom works, what news editors are looking for and how to write a readable press release.
As delegates have a go at writing their own there will also be practical advice about how and who to send it to and optimum times to achieve publication.
Carmel will also give some insider tips about taking your press release further and getting it published in the right media to help with business growth.
“Competition is fierce for space and time is short for news editors so a press release has to stand out and make compulsive reading. We were recently the communications partner for Manufactured Yorkshire and attracted wide media attention across print, broadcasting and digital for both speakers and exhibitors,” said Carmel.
“We understand that SMEs don’t always have the time and resources to employ their own in-house teams so Wakefield Business Week is an ideal time to provide training to support their growth efforts when they are focused on business,” she added.