The Works Recruitment was started by Craig Burton in Bradford 25 years ago with an old yellow pages and that day’s Yorkshire Post and Telegraph and Argus. Craig naturally wanted to celebrate his 25th anniversary and asked us for some regional business media Public Relations.
Recruitment is a crowded field and we had to make Craig stand out while ensuring his core business offer shone through along with his unique business values of honesty, authenticity, integrityand reliability.
We picked up his theme of responsible recruitment and then along with a press release lobbied the major media to carry his story at key times when decision makers in the business community would read it. He was delighted with the coverage in the Yorkshire Post, www.TheBusinessDesk.com and Chamber of Trade Magazine.
To read the full stories click on the links or here.