POSITIVE PR comes in all guises and it isn’t just the column inches generated by your own press release.
Challenging though it is to get journalists and media to interview customers some will see beyond your copy.
It proved to be the starting point for a much broader piece in a speciality chemical magazine targeted at scientists and decision makers in business.
B2B Public Relations is often dismissed by practitioners as not being sexy enough. Above all else it can be a highly effective marketing tool to help you grow your business. Now what could be more sexy than that?