Engagement with all stakeholders is a vital element to any successful PR campaign and for Wakefield Business Improvement District (BID) it was important that they reached as many potential voters as possible.
David Owens, of Wakefield Beer Exchange is the campaign chair. When Carmel Harrison PR persuaded local radio station, BBC Leeds to talk to him live he was more than willing to head for the streets of the city before the shops opened to get his point across.
Liz Green’s breakfast show is one of the most listened to on BBC Radio Leeds and to gain a slot guarantees reaching your target audience.
Dave was quizzed about the key elements of the campaign, the features ad benefits of a successful BID and why ordinary businesses should back it.
Dave spoke to the reporter at 7.40 from Trinity Walk shopping centre that celebrated its fifth anniversary with record footfall figures.