Could you describe your business and job role in 50 words?  A surprising number of people struggle with this.

An effective business message is more than just your website tagline.  It should concisely describe what you do and display your values clearly to customers.

If it doesn’t, this can create mixed messages for consumers and portray a lack of brand focus that will turn potential clients away

Your business message should be simple, clear and strike the right balance of information.  Here are a few of our tips:

Understand your target – what are your business ambitions? Without a clear motive, your business will appear unprofessional and lost.

Keep it short and simple – convey your point in the least amount of words possible to grab attention. In the digital era, too much information will look cluttered, causing customers to simply click off your posts. There’s a reason why Twitter has a character count!

Consistency – display your business in a coherent and organised way. Does your website have a clear theme and correlate with what your business does? When was the last time you updated your website blog? Regular case studies or social media posts are essential to display a continued business message you can prove. Try creating a timetable.

Images – these provide customers with a visual documentation of what your business is about and draw in far more people compared to websites/posts without visuals. Allow clients to see for themselves with visual evidence. Make sure they are high quality and represent your business favourably.

Communication – make sure there is a consensus among other workers about what your business is trying to achieve and what it represents. Do your staff embody company values and ethics?

We specialise in representing businesses and conveying their business message effectively through a variety of platforms.

Take control of your narrative and contact Carmel Harrison PR at: carmel@carmelharrisonpr.com

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