Category Archives: Uncategorized

Our monthly PR clinics have been very popular and one recurring theme is that of Press Releases. In   common with many profession, PR organisations have skills.   But because PR can be seen as a luxury, not essential but nice to have, a lot of people want to try their hand at it. Some people have a talent for it  and others, like me and car
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In this digital age a successful PR strategy cannot be pursued unless social media is acknowledged. Social media goes hand in hand with PR and both are integral towards each others functioning and ultimate success. Social media allows you to reach a vast audience directly through platforms like Twitter and Facebook. It allows your business, whether B2B or B2C, to interact with people who you
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What is PR? The number of times I am asked What is PR is infantastimal.   It means different things to different people. It is Raising Profile, having good Public Relations with everyone who has any kind of involvement with your business, ensuring a Positive Reaction to your organisation, Employee Engagement and good Crisis Communications.  Importantly it is all about adding  Profit on Return. Whatever you want to
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