Category Archives: Uncategorized

TECHNICAL outdoor clothing company North Face is heading for a fall after one of its PR professionals edited its Wikipedia page and put a promotional photograph on the page. In many respects it was a naïve mistake, to think that adding a PR shot would help boost the company’s SEO rankings with Google.  It achieved a lot of brand profile but for all
More
Cosmetics brand Lush is quitting social media as it explained on Twitter that it was “making it harder” for the brand to communicate with its consumers. “We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed,” reads the first of several tweets. Lush isn’t the first, and possibly won’t be the last major brand to moderate
More
TODAY is International Women’s Day and the chance to celebrate the contribution that women have made around the world. This year’s theme is #BalanceForBetter to reflect how much better it is that gender balanced and inclusive society is. Balanced workforces are more successful, balanced educational environments achieve better results and balanced societies are more peaceful. A balanced workplace is happier, more productive, suffers less absenteeism
More