Three pronged approach to PR

ICW turned to Carmel Harrison PR to raise its profile as the company geared up to celebrate its 21st anniversary.

A specialist glazing company in Wakefield, ICW (UK) Ltd was founded by Margaret Wood, MBE. It had some very high profile clients and innovative products but felt it lacked the profile or recognition it deserved.

Carmel Harrison PR developed a three pronged campaign focusing on traditional PR social and digital media and website overhaul.

Starting with Margaret Wood  as a key personality; Carmel Harrison PR secured a place on the BBC Expert Women scheme that placed her on the radar of national, regional and international producers. This has led to numerous appearances on radio, TV and requests for commentary on subjects as diverse as the budget to the state of manufacturing and skills. This is turn attracted the attention of other broadcasters who have broadcast programmes live from the ICW(UK) Ltd shop floor.

In conjunction with this Carmel Harrison PR wrote award winning nominations for the Wakefield Express Business Person of the Year 2012, Yorkshire Business Master 2012, and The Manufacturer Magazine Top 100 in its inaugural year, 2014.

To ensure these were linked to business goals Carmel Harrison PR secured coverage in business and trade media for ICW (UK) Ltd about contract wins including:


  • exporting windows to the US
  • designing and fitting windows for the Yorkshire Wildlife Park
  • designing and making windows for NHS breast screening units.

Carmel Harrison PR then set up social media channels for ICW (UK) Ltd and Margaret Wood on Twitter and LinkedIn to attract the attention of leaing trade and business journalists ad commentators including the Financial Times, The Guardian and Government ministers seeking experts to comment on key industrial issues.

To ensure the company capitalised on its success a new website was created including high profile case studies, contract wins and testimonials.

All have helped raise the company profile in the cliet’s key sectors among existing and prospective clients.

Margaret Wood said:

“Working with Carmel Harrison PR has elevated the business to another level that has in turn helped us achieve our business goals of growth and expansion.”