International Women’s Day

In 2013, the Institute of Directors and Women in Management enlisted the help of Carmel Harrison PR for their 2013 International Women’s Day event.

We were asked to organise this event for Friday 8 March 2013 with the theme of highlighting the Gender Agenda around the world.

Given eight weeks, we were tasked with identifying a suitable location, assigning speakers, planning a programme, public relations and attracting sponsorship.

During this time we successfully secured a central Leeds venue, the Rose Bowl at Leeds Metropolitan University and landed a series of inspirational female speakers, including, Meg Munn MP, international dealmaker and corporate lawyer, Jo Haigh, Christine Cooper, MD of LNT Construction, Louise Richardson, Ginetta racing driver, Margaret Wood, MD of ICW and Yorkshire Business Ambassador 2012 and Carolyn Black, stockbroker.

We created a stimulating agenda for the day and achieved enviable media coverage with a series of features and interviews in regional traditional press as well as through digital media. We met our sponsorship target, sold the lecture theatre to capacity, and organised seamless event that ran like clockwork.