CJP Broadcast Service Solutions – Case Study

The Challenge?

CJP Broadcast Service Solutions Ltd provides a specialised business consultancy service to technology equipment manufacturers, system integration companies and technology users to evaluate, develop and implement cost effective support and maintenance propositions.

The company wanted to raise its profile and increase its engagement through a number of streams to position itself as a leading broadcast service consultancy.

The company turned to Carmel Harrison PR to handle its social media accounts with the aim of raising the organisation’s profile through selected platforms.

The Solution

CJPWith clear objectives Carmel Harrison PR created a bespoke social media strategy that incorporated Twitter and Linkedin to position the company, raise brand profile and create engagement with target clients.

Once links with decision makers and key influencers in the sector was established Carmel Harrison PR lobbied for editorial space in online trade publications. The result was two hard hitting informative articles ahead of the industry exhibition BVE in February 2015.

The Outcome

CJP Services increased engagement and reached out to a number of target organisations including The IABM (International Association of Broadcast Manufacturers), BVE Expo and Dalet.
CJP director, Chris Phillips, was invited to participate in an IABM official interview at the BVE Expo at Exel in February 2015.

His interview was a success, raising his own profile as an industry leader as well as the company’s to hundreds of IABM members.

MD of CJP Broadcast Service Solutions, Chris Phillips said: “The social media campaign was highly effective for CJP BSS, driving significant traffic to the website, raising the business profile within the industry and increasing engagement with organisations.

“I was also significantly impressed with the coverage that I had received in TVB Europe and Broadcast Beat, two major broadcast publications. I certainly wouldn’t hesitate to recommend Carmel Harrison PR for social media and traditional PR campaigns.”

Carmel Harrison PR Lead Consultant, Carmel Harrison said: “For an organisation such as CJP BSS online engagement is essential to identify target clients, make links then forge relationships leading to business deals. We used our media skills to deliver a productive result for CJP BSS.”