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PUBLIC relations is all about Profile Raising in a positive way to drive up growth and deliver increased Profit on Return. Agreed, so why do you need a strategy? 1.) PR is external and internal. You must get your whole team on board to make a success. Employee engagement creates ambassadors of your team so that they promote your organisation in everything they do. The way
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In a world where social media is unavoidable if you want your business to succeed, it is important to get a grip on understanding how to use it to advance your business. You can make the most out of your social media experience for your business by implementing a strong and successful social media strategy. Social media strategies should be formed around the basis of your
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Our monthly PR clinics have been very popular and one recurring theme is that of Press Releases. In   common with many profession, PR organisations have skills.   But because PR can be seen as a luxury, not essential but nice to have, a lot of people want to try their hand at it. Some people have a talent for it  and others, like me and car
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