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Our monthly PR clinics have been very popular and one recurring theme is that of Press Releases. In   common with many profession, PR organisations have skills.   But because PR can be seen as a luxury, not essential but nice to have, a lot of people want to try their hand at it. Some people have a talent for it  and others, like me and car
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In this digital age a successful PR strategy cannot be pursued unless social media is acknowledged. Social media goes hand in hand with PR and both are integral towards each others functioning and ultimate success. Social media allows you to reach a vast audience directly through platforms like Twitter and Facebook. It allows your business, whether B2B or B2C, to interact with people who you
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If you don’t know what you do how can you expect anyone else to know? Public Relations is all about communicating your message to your target market in a clear way so that they fully understand it.  If you get that right then the rest of your PR strategy will fall into place.  It is worth investing the time to identify the correct messages and
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