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An editorial calendar is effectively a calendar which will organise all of your business strategy, ideas and PR efforts into streamlined content which reflects the values of what you do and what you want to achieve. In an age where content is EVERYTHING to most businesses it is not something that should be overlooked or carried out with hast. Just as important as your content is.
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PUBLIC relations is all about Profile Raising in a positive way to drive up growth and deliver increased Profit on Return. Agreed, so why do you need a strategy? 1.) PR is external and internal. You must get your whole team on board to make a success. Employee engagement creates ambassadors of your team so that they promote your organisation in everything they do. The way
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In a world where social media is unavoidable if you want your business to succeed, it is important to get a grip on understanding how to use it to advance your business. You can make the most out of your social media experience for your business by implementing a strong and successful social media strategy. Social media strategies should be formed around the basis of your
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