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Cosmetics brand Lush is quitting social media as it explained on Twitter that it was “making it harder” for the brand to communicate with its consumers. “We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed,” reads the first of several tweets. Lush isn’t the first, and possibly won’t be the last major brand to moderate
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Although women make up 66% of the UK PR and Communications industry, men earn on average 21% more, resulting in an £11,364 pay gap. With a pay disparity higher than the UK average, it’s time for genuine change to the PR and Communications industry. Campaigns such as International Women’s Day provide an annual opportunity to celebrate the achievements of women and to call for the
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Could you describe your business and job role in 50 words?  A surprising number of people struggle with this. An effective business message is more than just your website tagline.  It should concisely describe what you do and display your values clearly to customers. If it doesn’t, this can create mixed messages for consumers and portray a lack of brand focus that will turn potential clients
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