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Creating an effective communications strategy can seem like a daunting task, but it doesn’t have to be. Setting short-term and long-term communication goals is a simple way to ensure your business is effectively communicating with your audience and helps support business growth. We specialise in supporting businesses with their communications strategy and optimising their platform. Here are some simple tips to help you achieve an effective communications
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TECHNICAL outdoor clothing company North Face is heading for a fall after one of its PR professionals edited its Wikipedia page and put a promotional photograph on the page. In many respects it was a naïve mistake, to think that adding a PR shot would help boost the company’s SEO rankings with Google.  It achieved a lot of brand profile but for all
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Cosmetics brand Lush is quitting social media as it explained on Twitter that it was “making it harder” for the brand to communicate with its consumers. “We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed,” reads the first of several tweets. Lush isn’t the first, and possibly won’t be the last major brand to moderate
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