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In this digital age a successful PR strategy cannot be pursued unless social media is acknowledged. Social media goes hand in hand with PR and both are integral towards each others functioning and ultimate success. Social media allows you to reach a vast audience directly through platforms like Twitter and Facebook. It allows your business, whether B2B or B2C, to interact with people who you
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If you don’t know what you do how can you expect anyone else to know? Public Relations is all about communicating your message to your target market in a clear way so that they fully understand it.  If you get that right then the rest of your PR strategy will fall into place.  It is worth investing the time to identify the correct messages and
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For most people, Twitter is part of their everyday personal life. However, in the business world it can seem bemusing to some as to how it can benefit growth and development. Used well, Twitter is a great environment to help build and promote your customer base and effectively raise awareness about your business. This is my list of 5 things your business should really be doing
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