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“WE’RE coming through. Pin your ears back for a proper PR professional. Honestly, sweetie, some of these plebs don’t know their Lacroix from their hair lacquer.” Another grand entrance by ‘PR professional’ Edina ‘Eddy’ Monsoon to another major fashion launch, aided and abetted by her friend and occasional writer Patsy Stone on the trail of Bolly, celebrities and recreational substances. Is this really the world of
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What is PR? The number of times I am asked What is PR is infantastimal.   It means different things to different people. It is Raising Profile, having good Public Relations with everyone who has any kind of involvement with your business, ensuring a Positive Reaction to your organisation, Employee Engagement and good Crisis Communications.  Importantly it is all about adding  Profit on Return. Whatever you want to
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Is PR on your agenda for 2014? Are you a small local business looking to expand and progress? Do you need to raise public awareness about your business? If no one is talking about your business then why would someone care about your business? In a world where each sector is flooded with competition, there is nothing more important than to make sure that you are both
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