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AFTER weeks of build up and hyperbole, tomorrow finally sees the start of the FIFA World Cup, a global event that impacts not just on the general footballing public but businesses and perhaps most importantly PR agencies alike. Brands have no doubt been working overtime alongside their agencies to maximise both their PR and online presence as one of the biggest sporting events kicks
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TWITTER is a fantastic and easily accessible social media platform for connecting with potential clients. In the same way that Facebook was great for finding old friends it has been invaluable for small start ups and bigger organisations to grow their businesses. Now both platforms are increasingly used for sharing details of your breakfast, boyfriend and bad hair day. If you are using Twitter for business though
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The most common response when I say that I organise events is:‘Oh, so you just basically plan and throw and party.’ Yes, this may be the case but there is a lot more to running and hosting an event than people think. Planning and procedures form the structure of any event. This allows an event manager to ensure that an event runs smoothly and is
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