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With social media marketing on the rise, the mistakes that come with it are becoming increasingly common, especially for beginners. Most mistakes are made with good intentions, but these could have a detrimental impact on your business growth and brand as a whole. Some simple changes in attitude, activity or a simple refocus can have a dramatic impact.  Here are a few things to avoid:
  1. Trying
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Creating an effective communications strategy can seem like a daunting task, but it doesn’t have to be. Setting short-term and long-term communication goals is a simple way to ensure your business is effectively communicating with your audience and helps support business growth. We specialise in supporting businesses with their communications strategy and optimising their platform. Here are some simple tips to help you achieve an effective communications
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TECHNICAL outdoor clothing company North Face is heading for a fall after one of its PR professionals edited its Wikipedia page and put a promotional photograph on the page. In many respects it was a naïve mistake, to think that adding a PR shot would help boost the company’s SEO rankings with Google.  It achieved a lot of brand profile but for all
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