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Fairtrade Fortnight launches a two week onslaught of emotional messages targeting our ethical values and matching it with our favourite indulgence - chocolate. But how effective will it be at raising awareness and achieving its aims? All awareness campaigns need to have a goal such as making us switch to Fairtrade produce and paying a premium or making us aware of an issue. In recent months
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PUBLIC Relations practitioners are passionate about gaining positive exposure for their customers aligned to their business goals. Writing a media release is only part of the process. We all aim to achieve independent media interviews between customers and journalists about the client’s organisation, products or services. While a client will always have editorial control of a media release before it goes to the press
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Endorsements are generally great for any business despite a recent EU ruling that celebrities must make it clear if they are being paid to back a product. Business doesn’t have the same issue because satisfied customers offer testimonials for a job well done. But when you are a busy manufacturer and you know that the best advert is the thumbs up from one of your happy
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