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Endorsements are generally great for any business despite a recent EU ruling that celebrities must make it clear if they are being paid to back a product. Business doesn’t have the same issue because satisfied customers offer testimonials for a job well done. But when you are a busy manufacturer and you know that the best advert is the thumbs up from one of your happy
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Are you keeping your website content crisp? If not, this could be costing your business. Outdated content reflects poorly on your business and gives potential customers the wrong impression, suggesting a stale and stagnant brand. Worse, it could have outdated information about products, people and prices. In a digital world outdated content will affect search engine optimisation (SEO). Search engines regard websites with the most
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As job market competition increases, more and more employers turn to social media as part of their stringent hiring process or to monitor current employees. This ‘social screening’ allows employers to comb through your accounts and catch a glimpse of who you are outside the confines of a CV.  When used correctly, social media can help you to develop your brand, however cultivating a negative
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