IN a digital world where we expect to be accessible and online all the time losing Wi-Fi can seem disastrous.
During the recent winter storms we were in southern France being battered by gales in excess of 100 kilometres per hour. For three days we had no internet or mobile phone connection.
Feeling cut off from the 21st century I quickly turned to newspapers, books, tv, radio and actually living my life. I also realised that I spent too much time tuning in to the internet to search for things of no real relevance or interest.
Like an addict, the first day was the toughest as I tried numerous times to wean myself off my addiction. The second I was less interested and by the third I was ambivalent about technology. It would have been nice to read the morning headlines but at Christmas there isn’t much news anyway. It was liberating.
When we were connected again I realised the things I had previously ignored for my technology were more interesting and the internet had been a distraction.
Back home catching up with a friend who lives in a remote part of the UK she told me how free her life was with limited access to the internet and mobile ‘phone.
Having experienced a taste of this freedom I realised that I had probably missed a lot of important things by being hooked on the internet.
Wi-Fi in itself is no bad thing. It has opened new opportunities for many and made business life easier. But it can be a distraction.
How often have your business meeting over run due to constant interruptions for mobile phone calls, texts or emails? How often are presentations disrupted because attendees are answering emails or phone call? Worse often do they simply not pay attention distracted by Facebook or twitter feeds?
The converse side to this argument is that some people, such as mothers of young children need to be contactable. I agree. Now my son is 18 nothing can’t wait for an hour. My phone gets turned off and left in the car.
The things I have tuned into have been amazing and the benefit to my business relationships incremental. It’s been good for me ad great for my business.
In future limit your accessibility and concentrate on the here and now. It could be good for business.