If asked to describe your business in 50 words, could you do it in a concise and engaging way?  This may surprise you, but many businesses struggle with this.

An effective business message is vital and is more than just your website tagline.  It should identify your key messages and concisely describe what you do.

If it doesn’t, this can create mixed messages for consumers or clients and portray a lack of brand focus.

We understand the temptation to ‘waffle’ when describing your own business or unintentionally including irrelevant information, but this will turn potential clients away

Your business message should be simple, clear and strike the right balance of information.  Here are a few of our tips:

  • Understand your target – what are your business ambitions? Without a clear motive, your business will appear unprofessional and lost. Think before posting/speaking and have a clear target set out.
  • Keep it short and simple – convey your point in the least amount of words possible to grab attention. In the digital era, too much information will look cluttered, causing customers to simply click off your posts. There’s a reason why Twitter has a character count!
  • Consistency – display your business in a coherent and organised way. Does your website have a clear theme and correlate with what your business does? When was the last time you updated your website blog? Regular case studies or social media posts are essential to display a continued business message you can prove. Try creating a timetable.
  • Never overshare content –avoid using the same content for too long. Consistency is key but focus on quality over quantity. Post too much on social media? This will annoy customers and result in them unfollowing. Try posting early morning, lunchtime and around 5pm, when people have access to their phones.
  • Images – these provide customers with a visual documentation of what your business is about and draw in far more people compared to websites/posts without visuals. Allow clients to see for themselves with visual evidence. This can backfire if low quality images are used. Make sure they favourably display your business aims.
  • Plan – once you say something, you can’t take it back. Even if you delete a post, internet trolls and archive engines retain deleted posts. Make sure there is a consensus among other workers about what your business is trying to achieve. Avoid political opinions or controversial statements.

Take control of your business narrative and gain focus with effective PR.  We represent businesses and convey their business message effectively through a variety of platforms.

For more information, contact Carmel Harrison PR at: carmel@carmelharrisonpr.com or phone us on 01924 831114.

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