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CARMEL Harrison PR recently took part in a scenario exercise testing a leading UK university on its responses to an IT hack. News that Uber has admitted the loss of a significant amount of data reminds everyone just how present the threat of cyber attack is. It isn’t a case of ‘IF’ but ‘WHEN’. Uber is now facing a significant financial penalty from
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Anyone can simply count the number of likes or retweets received but what can these results tell us? The benefits of social media are hard to measure, and many businesses remain unaware of their social media impact. Each business has a unique objective for its social media strategy, so outcomes will differ. Essentially, social media success is subjective, but performance metrics can track a level of
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Someone recently asked me to explain what Public Relations was. It has three key functions; to raise awareness of you or your brand in a positive way, protect your reputation and help commercialise your enterprise. So does advertising to a lesser degree. The unique feature about Public Relations is that it tells your story, or the latest chapter of it. Why do you have to tell a
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