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HEADLINES have been dominated for years now by Brexit. While we’re now almost a one trick story the tone and atmosphere has become ever more febrile with ever deepening divisions. The language is becoming ever more hostile with parties becoming more entrenched. As parties exchange insults and brick bats both sides forget their mutual responsibility in launching what is an ever more febrile and hostile
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Colin Kaepernick made a massive personal statement when he refused to stand for the United States national anthem in 2016. His career hit rock bottom a bit like the share price of Nike when they announced him as the brand ambassador to help celebrate the 30th anniversary of the #JustDoIt campaign. However, could it be that both will be vindicated and know what they are doing? For
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A total of 2.77 billion people are estimated to be using social media by 2019 but how many of those will be using it effectively to boost their personal brand? As Public Relations practitioners one of our key roles is to successfully promote our customers’ brand, informing their target audience about what they stand for and what they can offer.  This should also apply to
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