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TODAY is International Women’s Day and the chance to celebrate the contribution that women have made around the world. This year’s theme is #BalanceForBetter to reflect how much better it is that gender balanced and inclusive society is. Balanced workforces are more successful, balanced educational environments achieve better results and balanced societies are more peaceful. A balanced workplace is happier, more productive, suffers less absenteeism
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Fairtrade Fortnight launches a two week onslaught of emotional messages targeting our ethical values and matching it with our favourite indulgence - chocolate. But how effective will it be at raising awareness and achieving its aims? All awareness campaigns need to have a goal such as making us switch to Fairtrade produce and paying a premium or making us aware of an issue. In recent months
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PUBLIC Relations practitioners are passionate about gaining positive exposure for their customers aligned to their business goals. Writing a media release is only part of the process. We all aim to achieve independent media interviews between customers and journalists about the client’s organisation, products or services. While a client will always have editorial control of a media release before it goes to the press
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