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In the digital era, most successful businesses take advantage of their social media platform and prioritise it as a key way to drive their growth.  However, many businesses still expect fast results and neglect a long term social media marketing plan. Recently, Wetherspoons created a ‘blanket ban’ of all social media platforms.  The company’s move to shut Twitter, Instagram and Facebook accounts for its
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Is your website up to date? If not, this could be costing your business. Outdated content gives potential customers the wrong impression.  It suggests you can’t be bothered with your own brand so what would you do with theirs? Worse, it could have outdated information about products, people and prices. In a digital world outdated content will affect search engine optimisation (SEO).  Search engines regard websites with
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If asked to describe your business in 50 words, could you do it in a concise and engaging way?  This may surprise you, but many businesses struggle with this. An effective business message is vital and is more than just your website tagline.  It should identify your key messages and concisely describe what you do. If it doesn’t, this can create mixed messages for consumers or
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